Best 10 Marketing Strategies for Small Businesses for Aspiring Moguls

If you see yourself as an aspiring mogul wanting to market your small business to oblivion, then why not follow these best 10 marketing strategies for small businesses?


Marketing your business through Facebook
While Facebook has been riddled with problems in the beginning of 2018, Facebook is still a nice marketing platform if you do not care about the data leaks. Many small businesses ranging from many different sectors advertise themselves in Facebook, and they do so because Facebook is such an easy and cheap platform to advertise at. They got an ads manager, which makes it even easier for you to advertise your products or business, and the advertising program will sort your advertisement into the place where it will attract the most customers. With Facebook, all you got to do is to create the perfect headline and have the perfect knowledge of your demography. Very easy and very family friendly to use, if you ask me.

Using Google to make your business grow
Aside from Facebook, Google can also help you in marketing your business. They do so through something called Google My Business. In its simplest form, Google My Business is like an advertising tool for businesses owners to help potential customers find their websites easily. This program basically puts your business in the forefront of the Google search page if someone ever typed the name of your business (or a name that closely resembles it).

Google My Business works by combining many of your Google stuffs into one. The stuffs that they combine are the profile of your business on Google Maps, your Google+ profile, the review of your business(es) in Google Reviews, and much more. It is easy to use and will surely be very helpful if you run a business that covers the local area only.

Through Adwords (from Google again)
Because Google is the most used search engine by many people, it is only right if Google dominates the advertising market for a bit. Another tool that you can use to advertise your business is Google Adwords, which is like Google’s very own SEO based advertising system. It is an expensive platform, but only if you do not know anything about SEO. If you know how to handle SEO and how to manage them, you can easily cut the cost and make it cheaper than it should be (you still need to pay though, so do not expect to get it without a cost).

What makes this platform a good advertising platform? This platform is a platform that can grow according to your business performance. If your business is doing well, there will be better advertising output from Google Adwords, hence increasing your profit even more.

Marketing through content or content marketing
This one here is suitable if you are looking for a long term result instead of a quick gained one. Using this, you are basically marketing your content to shepherd customers into buying your product through many medias. Videos, podcasts, blog posts, and many more can be a vehicle for content marketing. Just do not forget to optimize the SEO and create quality content if you do not want your advertisement bare.

Using Instagram or any other social medias outside of Facebook
Technically, you can advertise your products on many social medias such as Instagram or any other social media platforms. In this internet age, there is no way you can skip social media as an advertising platform. You need to have a presence on the internet, and the only way to gain presence on internet is through social media.

Maybe create an Instagram account or two or market your products through chatting applications such as LINE or many other social applications. You do not have to make it an active platform. You just need to understand how to gain customers’ attention whatsoever (though being active helps you gain customers’ attention).

You can also use coupon providing sites
Like Groupon. Groupon basically promotes your business using coupons. You might be asking how a business might grow on coupons only (you know, because coupons reduce the business’ profits and all), but coupons actually help businesses a lot. They do so because coupons promote their business through mass exposure. This means that your business will be exposed to the market who are looking to cut costs. There are no exposures that businesses owners hate (unless the bad ones, of course).

Marketing using emails
You know that newsletter that are usually found within your email? Those newsletters usually tell you about deals that are going on or new stuffs or whatever else that is marketable. This is one example of marketing using emails as the platform. Marketing using this platform usually comes with a free service or something else that you can offer to the customers for free. The only price they have to pay? Their email address.

Through online seminars
I think this one does not need further explanation. It is one of the ‘branches’ of email marketing, and they have their own niche. As long as you provide a nice environment for attendants to interacts, they will be pulled to the conference and join up in the discussion on the seminar nicely.

Free services work wonders
Those free installation service for carpets or internet? Those are also marketing strategies. You need to balance between what is free and what is not to gain profits, though.

Using your staffs

While the internet is making businesses growing fast, there is nothing wrong in promoting your business from mouth to mouth. Doing this alone is hard, but doing it with your staff is easy. Just make sure you keep your staffs happy to prevent them from going haywire and tell bad stuffs about your business. Surely the most conventional from the best 10 marketing strategies for small businesses, but it can work if you do it well.

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