Hospitality Digital Marketing Strategy 2018

What is best Hospitality Digital Marketing Strategy that will help your business run well? Everyone in hospitality business will agree that simple marketing strategy is no longer enough to promote their business. They need revolutionary strategy to promote their business, and digital marketing is the answer for this reason.

Hospitality Digital Marketing Strategy
Hospitality Digital Marketing Strategy
The reason why digital marketing strategy is important for hospitality business 
Well, hospitality business is large business. For the last decades, there are increasing number of hotels and resorts and tourist destinations in worldwide. Along with the growing of hospitality business, there are also increased number of digital marketing strategy that applied to the business marketing. When you involved in hospitality industry, the digital marketing strategy is the marketing strategy that cannot separated from your marketing strategy.  Here are the main reason why digital marketing strategy can boost your occupancy in hospitality and business. 
  1. The digital marketing target the potential client in the right place with the auto-program offer. The purposes from digital marketing are aimed to show the relevant advertisements into right targeted client group, in right time and right place. 
  2. It gives potential targeted client with right messages for automated marketing. The automated marketing is a process of sending auto marketing information to client.   
  3. It gives you analytic research on what your customer like and not like. Simply, the digital marketing use a software such as Google analytic that can help you to analyze what are the best digital marketing strategy that work for your business and what will be not. In this case, analyze the right strategy means that you will need to create great experiences you offer to your targeted customer generate a great marketing for your hotel. Due to catch on what customer think about your hotel you need to make deep research about your customer insight about your hotel. 
Strategy of digital marketing in hospitality business 
Here are some trending and popular digital marketing strategies for hospitality that can increase your business’s popularity. 
  • Video marketing. A posted video in website from the companies where the hospitality take place, has been proved it have longer visits and give better engagement with the potential client. 
  • Social media marketing. This is the new digital marketing strategy that have been hit every hospitality holder. The social media marketing available to reveal the characteristic of buying behavior from the potential targeted audience and this also help you to make segmentation from your client. Promote digital marketing from social media becomes the most important platform as most 50% travelers are turns into social media account such as Twitter, Facebook, Instagram and others to research their next destination. The most important thing when you use social media platform, ensure that you make quality content in frequent and answer any questions from the reader. 
  • Mobile marketing. If you already have website for your business, then it is important for you to make your website mobile friendly. The major population that constant browse internet use their phone. If your website unable to appear in mobile device, this means you are lost your big chance. 
  • Apps. Do you know that when your hospitality connect with traveller apps, this makes your hospitality appears easier. The traveller apps help the traveller to find the best deal for their accommodation and you can push the promotional offers from the apps.
What are the best digital marketing strategies for you? 
Next, after determine to digital marketing strategies that you can choose how to determine the best one? This guide below can help you to determine which one that fit for you. 
  • Analysis the situations. In this step, think your marketplace that you want to enter and what you want to deliver to your targeted client. Ask yourself with these questions: who, why and how. You also need to analyze your competitor strategies and how they use various platforms for their marketing strategy.  You also need to look further into your internal condition and resources that you can use for your digital marketing strategy that you want to determine.
  • Objectivity. The next step that you need to do after deal with the situations that you face, you need to look further into what aspects that you want to improve. These can be aspects on: selling, serving, sizzling, speaking, and saving. Selling means how you can acquisition the target. Serving means how you can achieve the client satisfaction. Sizzling means on how you can provide the unique and wow aspect to your offer. Speaking means how you can engage your client and saving means how you can gain the affectivity in your strategy. 
  • Strategy. In this step, use the strategy of STOP and SIT. 
STOP: Segments, Targeted market, Objectivity, and positioning. 
SIT: Sequence, Integration and Targeting and Segmentation. 
  • Action. This means how you boost the digital marketing strategy you applied. Examine to the process and systems that you use. 
  • Control. This means how you control your status of digital marketing. 

By consider these entire requirement, you are able to put the best strategy to your hospitality digital marketing strategy.

1 Response to "Hospitality Digital Marketing Strategy 2018"

  1. Students that complete the course and get certified will have skills learned that help them shape their strategy for the competition.black hat forum

    ReplyDelete

Iklan Atas Artikel

Iklan Tengah Artikel 1

Iklan Tengah Artikel 2

Iklan Bawah Artikel